Clothing line marketing plan for startups comprises these 5 easy steps. A lot of startups do number 5 with the wrong mindset. What is it?

5 Uncomplicated Steps for Clothing Line Business Plan

Always put the brand first and focus on the revenue second”

Grant Barth; Brand Architect formerly of Levi’s

Starting a clothing line is not only about making good designs and finding a professional clothing manufacturer. It is just as much as marketing as it is about design. So, you also have to make a proper clothing line marketing plan.


Starting a Garment Business

Learn 5 simple steps to start garment business from home. You can do it!

Below are the five simple clothing line marketing plan examples:

1. Find Your Niche Market

Fashion industry is saturated. But there is always a niche market that you can explore for your clothing line marketing plan.

For example you can make shirts for men who like to wear them untucked. Or maybe you can make a clothing line for middle aged men that is casual but trendy. We know that there is a certain clothing brand that focuses only in selling good quality plain white shirts for work, and they are doing very well!

You can also use your own experience of dissatisfaction with a certain fashion brand as an idea to create your own brand. Or, You might get some design ideas when you are sourcing for fabrics.

If you think you can make a more economical version of a certain brand but with better quality, then maybe you have already an idea on what niche market you can explore!

For example, if you are (or used to be) a Ballerina, perhaps you can start a dancewear like BajuBallet brand.

Once you have determined such target (niche) market, you can start looking for a clothing manufacturer for startups that can produce your designs. Also, you need to be realistic with the pricing strategy in your clothing line marketing plan.


Clothing Manufacturer for LOW MOQ

There are 5 reasons we’d love to accept LOW MOQ Orders from new designers like yourselves.

As a new player in the market, you can’t slap higher prices on your clothes than the more established brands’. No matter how superior you think your clothes are to the similar ones in your niche market, your brand is still an unknown quality.

But you can’t sell your clothes too cheap either! Cheap prices could give the impressions of being unexclusive and not unique, that wearing your clothes is not something to be proud about.

Also, for the sustainability of your business, you need to make your revenue higher than your expenses. As a newbie in the business, high revenue is something difficult to achieve with cheap products.

2. Start Small

Clothing manufacturers want to be paid based on how many they made, not based on how many you sold. They don’t wait until you have sold off all of your stock before they send their invoices. Therefore you need to work with a low MOQ clothing manufacturer so you can start small.

Starting small means that you can avoid wasting money on dead stocks (stocks that that you can’t sell). When you are formulating your clothing line marketing plan, it is recommended to keep a low stock of your clothes until you find out which style or variants actually sells.

Even if you end up with just one style that actually sells, there is no shame in it as long as it profitable for your business. Better be a major player in the market for 1 style than be a nobody in a lot of markets with a lot of styles.

3. Use Digital Marketing for Your Clothing Line Marketing Plan

Most established brands know the importance of a good digital marketing plan for clothing brand. So, in your clothing line marketing plan, collecting some useful feedback from social media engagement could be a great idea. You can even start to make sales even before you have a brick and mortar shop!

If you are not ready with your own e-Commerce website, you can use marketplaces such as Amazon, Shopify, and the likes in your clothing line marketing plan.

Content of Digital Marketing Campaign

Make the images simple, preferably with white background so the focus will fall on the clothes. Be careful to only give a wholesale information about the products, not the complete technical details, as you could unintentionally give a complete guide on how to copy (steal) your designs!

Remember that everyone wants to know the story behind the clothes. So, make sure that you include a brief paragraph or two about you. It should include your origin, your education, relevant work experience, and anything special and intriguing about your designs.

4. Be an Ambassador for Your Own Brand

Brands aren’t formed overnight, but rather grow organically over time as people hear about them or interact with them in different ways. David Ogilvy, a renowned advertising copywriter, defined brand as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.”

Why You Should be Your Own Ambassador?


Clothing Production in Bali

Do you know why doing clothing production in Bali could be very profitable?

What you wear, where you eat, and where you go out is an extension of your brand.

If as a designer you are confident with your own brand, then there is no reason for you not to wear them yourself! Your image could be an essential part of your clothing line marketing plan by being an ambassador for your own brand!

But this will only work if you are actively meeting and be seen by a lot of different people in different places, while wearing your own brand. Being a popular member of an active community can really help with this.

For example, imagine that you are a dance teacher and you have been thinking of starting your own dancewear. You are spending your summer holidays in Bali and are thinking of having a clothing production in Bali. Once you have the samples ready, you can wear them yourself and promote them to your students and fellow teachers, yes?

5. Plan for a Clothing Sponsor (But Don’t do a Giveaway!)

The last step in the clothing line marketing plan is to find a relevant event where the participants can wear your brand; or better yet if the have to wear them. If they like your brand, maybe you can make some sales right during the event! Or, maybe some time later after the event, they remember you and recommend you to other people.

Beware of a Common Mistake

One very common thing in the clothing line marketing plan is to do a giveaway during the sampling process. But we don’t recommend you to do that! A lot of people take things for granted, and giving away your products actually devalued them.

Most people don’t realise that so many things are included in clothing manufacturing cost estimation. So, you have to make your (potential) customers spend some effort to get your brand; either by paying or do something else.